After Ng explained the reasoning behind the game's $20 price point ($18 during the launch week), the customer updated the post to say they would keep the game after all. Shortly after launch, Campo Santo artist Jane Ng responded when one customer posted on the Steam forums that they played through the game and really enjoyed it, but were contemplating getting a refund because it was so short. The community engagement effort didn't end with the game's release.
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"It felt like a way for a more narrative, content-driven game can still engage a community like that before the game comes out," Anderson said, adding, "It was kind of interesting trying to figure out how to engage with folks into that kind of stuff, because obviously, that's how lots of people know games exist now." Anderson said it only took a couple hours to put the build together the more time-consuming problem was identifying the streamers and YouTube personalities they wanted to send the build to. Rather than ask streamers to avoid doing things X, Y, and Z that could tip the developers' hand too early, Campo Santo opted to create a new build of the game just for streamers. "There was always a tension there, given that we had a narrative, story-focused game and we kind of contorted ourselves into pretzels trying not to have a bunch of stuff in the game spoiled," Anderson said. That was also a problem when it came time to engage with the Let's Play game streaming crowd. It was just in a way that had to be more considered and deliberate, because you couldn't be like, 'Here's two random hours of the game, play it!' It just wasn't that sort of game." "At every event that was possible, we tried to engage with as many people as we could. "We certainly never assumed that by fiat alone people would care about the game," Anderson said. While many indies marketing their games go for quantity of touch points with the audience-frequent drops of new screenshots, trailers, open development blogs, and so on-Anderson said Campo Santo limited those sorts of events, but tried to maximize the impact of each as much as possible. "There was always a tension there, given that we had a narrative, story-focused game and we kind of contorted ourselves into pretzels trying not to have a bunch of stuff in the game spoiled." It should feel totally like what the game is like without giving away what the mystery part of the game is." But aside from the weird novelty of there never having been a game about that before, the premise alone doesn't really convey anything at all about what the game is. "There's the base premise that you're a guy doing this job. "Certainly Firewatch is a mystery story, so we had to be kind of cagey about what the game was," Anderson said. Speaking with recently, Campo Santo designer Nels Anderson said there was an inherent challenge to putting that campaign together. Though that's partly due to favorable reviews, the game's interesting marketing campaign no doubt played a role as well. It was also released on September 21st, 2016 for the Xbox Store (Xbox One).Campo Santo's debut title Firewatch released last month and quickly outsold the studio's wildest expectations. The game released on Februon Steam (PC) and the PlayStation Store (PlayStation 4 & 4 Pro). The game gives options for player choice creates the responsive world, and while there are various different opportunities, there aren't branches of trees that allow different endings or discovering a failed attempt at discovering the mystery. The game is a first person mystery, With a huge emphasis on Character development with your boss Delilah, and the ways that you interact with people defines who you are. An especially hot and dry summer has everyone on edge. Perched high atop a mountain, it’s your job to look for smoke and keep the wilderness safe. In Firewatch you play as a man named Henry who has retreated from his messy life to work as a fire lookout in the Wyoming wilderness. Firewatch is a mystery set in the Wyoming wilderness, where your only emotional lifeline is the person on the other end of a handheld radio.