Might that not have been better for console players? If Master Chief Collection had been free-to-play, it would have died quietly, seen a much swifter resolution, or perhaps never have launched in such a broken state in the first place. Many players simply quit Halo: The Master Chief Collection when its multiplayer situation was in disarray, but that didn't get their $60 back. Some of 2014's biggest triple-A, $60 games were riddled with bugs, glitches, and other problems. "But with a $60 boxed product, all you really have to do is get that money and then it's fire and forget." "Really bad games do not do well in the free-to-play space-it's incredibly Darwinian," Schubert said.
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They won't play a bad game just because it's free, because there are plenty of free good games competing for their time. And with so much free entertainment out there, they're becoming more discerning. Their first MMO was MapleStory or Runescape, not World of Warcraft. But to the younger generation, free is the new normal, from music to television to all that porn they're probably watching.